As the global lead agency for Siemens Enterprise Communications, Pavilion leads the roll-out of integrated campaigns across international markets to generate awareness and customer dialogues. In addition, Pavilion implements all UK campaigns.
The award-winning Open Communications campaign has pushed boundaries and exceeded targets, as well as creating a hugely positive impact on the perception and understanding of Siemens' positioning as one of the leading providers of unified communications.
All campaign activity supports the strategic theme of 'Communication for the Open Minded'. This is coupled with a confident creative approach based on bold colours and colloquial impact words, which are localised for each market.
A multi-lingual website, forms the hub of all activity. Traffic, leads and audience engagement is driven through a wide range of tactics including innovative, often video-based, online ads, email programmes and direct mail. We also manage Siemens' search marketing activity across a number of international territories.
"Our partnership with Pavilion, and the work resulting from it, has had a bigger effect on Siemens than any other marketing campaign.
It has proven to be a real catalyst for change, transforming the way we see ourselves, and now underpins our entire strategy."
David Burnand
Director of Global Customer Communications