Pavilion works with the Cooperative Group Food Retail to develop channel and content strategy and provides all creative collateral for in-store electronic advertising across 1700 stores nationwide.

A Pavilion designed and built bespoke publishing system allows individual requirements for each store to be met. The Co-op has the flexibility to determine which ads are shown, in what combination, by store, day and time.

We are currently extending the concept across more forms of digital signage - from till screens to large plasma displays – leading to even more powerful use of content across locations and across multiple screens at all stores.

Pavilion also works on other projects for Co-op Retail, and other parts of the Co-operative Group:

• Producing online versions of Co-operative Financial Services' annual reports and sustainability reports
• Developing the campaign materials for the launch of Co-op's ethical Fairbourne water product

"Pavilion made what seemed impossible, possible; providing us with the ability to communicate with our customers across 1,700 stores, on a day by day basis.
The adverts produced by Pavilion are highly creative and successfully bring to life the otherwise static POS."

Helen Bridgett
Head of Food Retail, Sales Development & Communications